In Conversation With: Abby Price, Founder of Abbode
If vibrant home decor is something you gravitate towards, chances are, you’ll love Abbode. A home decor and embroidery shop in the Nolita neighborhood of New York City, Abbode is full of retro-inspired gifts, custom embroidery, and unique vintage finds. We chatted with their founder, Abby Price, all about Abbode (say that 3 times fast), decor styles, and a dream vintage find of hers.
Templi: Hi Abby! Could you please introduce yourself to our readers?
Abby Price: My name is Abby Price, and I am the founder of Abbode! We are a home decor and embroidery shop located on Elizabeth St in NYC. I am from right outside of Boston and previously worked in fashion and beauty before starting my own brand in 2020 right before covid.
T: Abbode is such a perfect name for a home decor space, how did it get its name?
AP: Thank you! I wanted it to be something that doesn't exist already, 1 word, and have something to do with the home. I was looking up synonyms to home and found 'abode,' and thought why not add an extra b for Abby! I didn't want it to feel too specific because I had no idea where this business would take me.
T: With all of the events that Abbode puts on, how did your background in fashion and events transition to putting them on in your space?
AP: I developed a knack for coming up with fun, interactive ideas, and the ability to throw them together quickly. We are constantly coming up with spur-of-the-moment activations, and from all of the stress and high pressure that came with that industry, it taught me to think and act decisively.
T: Phillumeny is the hobby of collecting match-related items. We know you incorporate a lot of matches (prints, vintage bundles), what are some of your favorite elements that you look for?
AP: I look for well-loved places and unique designs. There is nothing more special than a matchbook of your favorite restaurant, or seeing a style that transports you back to the 70's from when that place existed.
T: So tough question: Are you team matchbook or matchbox?
AP: Matchbox for sure! They're heftier and feel more luxe.
T: What’s currently inspiring you?
AP: Needlepoint! There are so many beautiful designs out there that have been inspiring my embroidery.
T: Abbode has recently taken off with embroidery, what do you think is special about this craft? Any favorites you’ve worked on recently or one you’d like to?
AP: Embroidery really is so special. It has been around for 100's of years! Having high-quality custom pieces to gift friends and family is a very unique experience, and I love seeing the joy on people's face when they open a custom piece. I love doing lingerie sets for weddings. It's so romantic and one of a kind!
T: You feature a lot of vintage pieces in your store. What’s on your dream wishlist to find?
AP: I've been dying for an insane vintage couch. I'm moving soon so hopefully I can manifest one for my new place!
T: What’s next for Abbode?
AP: Embroidery embroidery embroidery! I am trying to go all out and scale as quickly as possible to hopefully open more shops in the future.
252 Elizabeth Street
Nolita, New York City, 10012